Creativity and innovation at greenpeace Essay Example | Topics and Well Written Essays - 2500 words

creative thinking and innovation at greenpeace - seek ExampleWhile implementing any sustainable strategy, an physical composition has to closely analyze its resources and capabilities such as culture, diversity, charitable capital, innovation and creativity, as if they are durable, transferable and replicable or not. Creativity and innovation among organizations usually occurs through outgrowth and implementation of overbold mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the domain of a fly the coop and the domain respectively. According to Csikszentmihalyi (1999), creativity occurs when a person makes a variegate in a domain, a change that will be transmitted through time. Creativity is essentially a two way process in which people must interact with the field and the domain to achieve certain(prenominal) level of novel variation. The person with specific set of talents and experiences transmits the body of acquaintance in context of the cultural system (domain). The social system (field) then evaluates innovation and retains the selected creativeness in context of the domain. For instance, there are people in the field of modern art who decide whether the new paintings deserve to be purchased, collected and added to the domain or not. Amabile (1998) suggests that within every individual, creativity is a function of three components expertise, creative-thinking skills, and motivation illustrated in figure 01. In any organization, however, managers are fully capable of influencing these components via study practices and conditions. The intellectual, procedural and technical knowledge comprises the expertise. The novel and unique ways in which people approach certain issues come under the creative-thinking skills component, and the inner spirit and devotion required for tackling or solving a cross issue forms the motivation component. Factors such as challenge, freedom, resources , work-group features, supervisory encouragement, and organizational support affect creativity and understructure be analyzed to enhance creativity in organizations. It is important to note here that some general practices are existent which may also kill creativity. Figure 01 The Three Components of Creativity. Source (Amabile, 1998) According to watt and Farr (1990), innovation is the intentional introduction and application within a job, work team or organization of ideas, processes, products or procedures which are new to that job, work team or organization and which are designed to make headway the job, the work team or organization. The process of innovation encompasses both the development of a fantasy and effective translation of that concept into practice. All organizations are capable of being innovative to certain close depending on the sources of innovation and many of them consider creativity and innovation as part of their competitive strategies. If a change is b eneficial, intentional and novel, it can be rightly regarded as innovation. Economic activities are mostly helpless on finite and limited set of natural resources present on earth. Overexploitation of these limited resources is forever threatening the global economy, which at its core is embedded in the environment. Industries worldwide are depleting resources of the earth not taking into account the provision of relatively free ecosystem services. The changing patterns of resource scarcity have given up rise to a new business model known as Natural Capitalism. According to Lovins et al. (1999),