Company Strategic Analysis on Unilever ICE Cream du Telecom

Company Strategic Analysis on Unilever ICE Cream du Telecom Background The Unilever Ice Cream division operates in a highly competitive environment. Ice cream is part of the company’s food business that has to compete with other companies in the fast moving consumer goods segment. The company is the biggest maker of ice cream in the world.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Customers are mainly retail buyers who shop from supermarkets and are increasingly taking on ice cream as a snack. Unilever Retail Industry Share (%) Industry Rank and Share of Revenue (%) 2008 2013 Rank Share of Revenue World Australasia Western Europe Latin America North America Eastern Europe Asia Pacific Middle East Africa 20.9 33.5 30.1 27.7 21.5 11.4 6.5 11.7 21.3 36.5 31.0 28.6 20.9 15.5 9.4 7.2 1 1 1 1 2 1 2 4 100 5.8 42.7 13.7 19.7 6.3 9.5 2.3 Figure 1: Euromonitor International-Statistic s The main Unilever ice cream brands in the UK are Ben Jerrys, Carte D’or, and Walls. The following graph displays the market share of the respective brands in UK in 2013. Figure 2: Ice cream number of users in UK (in 1000 people) (Statista 2015) Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 3: UK average purchase in grams per week per person (Statista 2015). Meanwhile, du telecom operates in a young, growing industry. It also benefits from its association with the United Arab Emirates government by being owned by several state agencies. du is enjoying a persistent increase in mobile data revenues. The business segment contributes about 30% of the total company revenue. The main challenge for du telecom is sustaining the cable infrastructure to provide 100% uptime on data business. Rivals like Etisalat and YahClick are already opting to use satellite links as ba ckups. du has to keep up with changing technologies to remain relevant in its business (du 2014). Figure 4: du mobile data revenue trend Competitive environment applications Five Forces du telecom in the UAE The threat of new entrants in the UAE telecom market remains low because of the low population of the country and the high cost of setting up the required infrastructure. New entrants also try to avoid the associated cost of having to upgrade their networks when new technologies become common. The industry in a duopoly served by Etisalat and du. However, there are smaller companies offering hybrid services in some specific telecom segments, such as data. Rivalry is very high as du tries to increase its market share to reach at least 50% of the market.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Currently, it has about 30% control of the market. In the industry, buyers can shift their service providers quickly, but du is doing all it can to sustain consumer loyalty by providing long-term contracts and increasing switching costs. Therefore, the bargaining power of buyers remains moderate. Meanwhile, the bargaining power of the suppliers is low because there are many global and national companies competing for contracts and tenders to supply equipment and services to the UAE telecom industry. In the UAE, telecom companies provide the same services, but they differentiate the services through customer care and market campaign presentations. Any changes in pricing by a rival will directly affect du telecom. Therefore, the threat of substitute products remains high. Mapping strategic groups, Unilever in the UK When mapping, Unilever uses demographics to divide markets and then follows through with the expectations of the particular age group segment. Ice cream flavours are made with the needs of the diverse custom ers in mind. Each company brand is for a specific market segment. For example, the Calippo, an ‘ice lolly’, is for children. Brands sold in the UK do not have to be launched in the country. In segmentation, Unilever also follows customer traits, where 29% are quality driven, 24% are individualistic, 19% are habitual shoppers, 14% are shelf stalkers, and 14% are conformists brand loyalists (Unilever 2013). The performance of different brands in the UK follows consumer income levels, with Magnum as the best-selling brand because it targets adults.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketing and sales strategy for Unilever UK is defined clearly. The company concentrates on its biggest brands, but it also ensures small ice cream brands have the required presence in retail stores. Packaging differs for all brands and the targeted price segment in the market. Brands focusing on impulse customers are mainly premium and mixed-priced. Those focusing on the take home market are available in all price variations, leading to the brand positioning structure displayed below. Company strategy applications Objective of du Telecom The company aims to maintain a progressive dividend policy for the shareholders. The objective provides a reference point, which also serves as the main unit of performance measurement. The other objective is to provide consumers with the best offerings in the world in terms of handsets, network technologies, and overall consumer experience. The company measures its commitment to this objective by evaluating the available choices offered to customers, the quality of its network compared to the rivals and industry standards, the innovativeness of its products and services measured by the frequency of upgrades, and the pricing of its products to reflect profit margins and market competitiveness. One minor objective of the company is to comply with the Emiratisation programs of the UAE government. It involves the hiring of many UAE nationals as workers. The company judges its performance towards this objective by the number of job applicants who are Emiratis and the turnover of Emirati employees annually. Objectives apply differently to functions and business units; the voice market segment pursues the call quality objective, while the customer care area aims to satisfy a higher number of customers (du 2015). Unilever Mergers and Acquisitions Unilever embraces mergers and acquisitions to take advantage of the emerging trends in the ice cream industry (Unilever 2013). It also does so to consolidate market share, reduce cos ts, and increase its economies of scale. The table below presents a summary of the company’s activities from 1959 to 1980 (Reinders 1999). The motive was to improve its access to relevant resources, which were critical to its business expansion. Therefore, the choice of target depended on freezer cabinets, cold stores, and transportation demands (Jones 2002). In 2014, the company finalized the acquisition of Talenti Gelato Sorbetto in a move that would enable Unilever increase its offerings for the ice cream market (Boyle 2014). 1959 Austria: Eskimo Australia: McNiven Bros France: Gella Portugal: Esquimea 1962 Canada: Good Humor Italy: Spica Netherlands: VAMI Sweden: Trollhatteglass 1960 Australia: Streets Denmark: Frisko Singapore: Cold Storage 1967 Italy: Eldorado 1961 Australia: Sennitt Denmark: Kronburg Netherlands: De Hoop Sweden: Gille-Glass USA: Good Humor 1971 Denmark: Sol Is 1973 Brazil: Alnasa Ireland: Hughes Brothers Switzerland: Gelber 1974 Italy: Chia vacci and Toserini Spain: Frigo 1977 France: Motta 1978 Australia: Amscol Acquisitions have happened within and outside Europe to make the company truly global and to enable it develop elaborate supply chains for the main ingredients of its ice cream brands. There are no notable mergers in the company’s history, which could be due to the company’s need to retain absolute control of its business. Acquisitions are helpful in reducing the costs of operation. They also help Unilever to become diverse. The company targets small firms that are operating in single national markets, where it can easily dominate after acquisition (Jones Miskell 2007). Reference List Boyle, M 2014, ‘Unilever buys Talenti Gelato Sorbetto to bolster ice cream business’, Bloomberg Business, 2 December, bloomberg.com/news/articles/2014-12-02/unilever-buys-talenti-gelato-to-bolster-ice-cream-business. du 2014, Q3 2014 year-on-year revenues exceed AED 3 billion for the second con secutive quarter, du.ae/about-us/media-centre/newsdetail/2014/10/28/q3-2014-year-on-year-revenues-exceed-aed-3-billion-for-the-second-consecutive-quarter. du 2015, Company overview, http://phx.corporate-ir.net/phoenix.zhtml?c=199506p=irol-homeProfilet=id=. Jones, G Miskell, P 2007, Acquisitions and firm growth: Creating Unilevers ice cream and tea business, Business History, vol. 49, no. 1, pp. 8-28, hbs.edu/faculty/Publication%20Files/Acquisitions%20and%20Firm%20Growth.pdf. Jones, G 2002, Unilever- A case study, Harvard Business School Working Knowledge, 9 December, http://hbswk.hbs.edu/item/3212.html. Reinders, P 1999, Licks, sticks and bricks: A world history of ice cream, Unilever, London. Statista 2015, Brands of ice cream in tubs and blocks ranked by number of users in the United Kingdom (UK) in 2013 (in 1,000 people), statista.com/statistics/303868/leading-ice-cream-tub-brands-in-the-uk/. Unilever 2013, 2013 annual report and accounts: Making sustainable living commonplace, unilever.com/images/Unilever_AR13_tcm13-383757.pdf.

Breach of Confidentiality Essay Example | Topics and Well Written Essays - 2000 words

Breach of Confidentiality - Essay Example It is intended to make sure that a person in possession of confidential information only uses it for purposes for which it was transmitted to him in the first place. The law of confidence can - as opposed to copyright, which is only concerned with the protection of the form in which information, idea or thought is expressed - protect the content of the information, idea or thought. The main function of the law of confidentiality, or an action for breach of confidence, is the prevention of the illegitimate use of confidential information by a recipient of information. A good conceptual springboard to the understanding of the justification for the protection extended to those items which fall within the ambit of confidence, is the notion that something which people are prepared to pay for must be worth protecting and therefore ought to be protected. However, the courts will only enforce properly identified rights that fall within recognised categories known to law. Some of the items that are protected under the law of confidence are those which do not consist of any specific intellectual property rights under patent, design and copyright or even trade marks law. Traditionally, this has been classified into personal information, governmental secrets and trade secrets. (Catherine Colston and Kirsty Middleton Modern Intellectual Proprty Law 2nd Edition) Obviously, the information, in order to receive the protection of the law, must be confidential. To be such, it must not be something which is public property or knowledge. Therefore, information which is in the public domain cannot be confidential. However confidential the circumstances of communication, there can be no breach of confidence in revealing to others something which is already common knowledge. For example, an employer cannot restrain his ex-employee from revealing a secret process to his new employer if that secret process has already been patented by the employer prior to the revelation by the ex-employee, for it is by then already in the public domain (Mustad v Dosen [1963] RPC 41). All that is required, however, is relative, and not absolute (as in the case of a patent specification, where novelty is required) secrecy. The information must be information the release of which the owner believes would be injurious to him or of advantage to his rivals and others. The owner must believe the information is confidential or secret, i.e. not already in the public domain. The owner's believe must be reasonable. The information must be judged in the light of the usage and practices of the particular industry concerned. On the other hand, it is equally clear that the mere fact of the publication of information does not detract

Law Scholarship Essay Topics - Several Things to Consider

Law Scholarship Essay Topics - Several Things to ConsiderLaw scholarship essay topics are very difficult to write because of the various issues which must be addressed. It is the natural tendency to fall into writing a student essay and then be back-pedaling as the questions start to appear. There are actually many things to think about when it comes to writing a law scholarship essay topic.The first aspect that you should consider is your theme. Many schools choose themes that are consistent and are not subject to too much deviation. However, you can vary your themes and come up with something which is more flexible. Many students prefer themes such as a philosophy course, law, or psychology to get creative with their essay topics.Another aspect to consider is your style. The legal issues that are involved in your topic will be the crux of the essay. Your style must be so composed that it focuses on the main issue of the essay but also pulls in the different viewpoints within it. Yo u should have a clear purpose for writing the essay and you should be able to articulate that within your writing.One aspect to think about when it comes to law scholarship essay topics is when you choose to use the opinions of others. By using the opinions of others, you may be able to have them offer insight that you would not otherwise be able to find. There are a number of places where you can find people who may have written articles and this will help you when you write your essay.When it comes to law scholarship essay topics, the topic should not be too broad. You should be very specific about the topic which should include both the facts and the opinions of others. There are many good tips on how to build up the subject and include all the information in the essay.Writing a law scholarship essay is an activity that many students do because they are so passionate about the subject. In order to ensure that the student essay is finished, it is important to be meticulous and try to make all the points clearly. However, you should make sure that you do not fall into the trap of having too many subjects to cover, but just an essay to make the point.You should also remember that the law scholarship essay topics can be very easy if you plan it out correctly. There are some writers out there who go through all the essays that they write and pick out the best.

French History Essay Example | Topics and Well Written Essays - 500 words

French History - Essay Example This is also the time when the decolonization began and France lost most of its colonial possessions. It was Charles de Gaulle, writing in his memoirs, who said that France was overburdened with history, wars and revolutions, moving endlessly from grandeur to decline. At the end of World War II, France adopted a socialist system anchored on a â€Å"thick social safety net†¦ by an extraordinary coalition of Gaullists, Socialists, Communists and Christian Democrats.† (Hoffman, 2004) This same policy which is still in effect up to this day is to lead France to economic and political stagnation which contributed greatly to the country’s declining relevance. For instance, on the premise of governance, the present French bureaucracy is colonized by its employees and unions, where it is impossible for the government to confront its people head-on and implement drastic changes.1 Some observers comment that the French have cultivated and perfected a culture of dissent. We are reminded that one of the factors that determine the amount of political influence a country has is a functioning political system that is capable of mobilizing resources for world political goals and immense ideological influence. Also, on the economic front, Guy Sorman put it best when he said that France missed the turn when it chose to languish on the economic model of social-statism – a controlled and nationalist economy – and refused a better alternative which was the liberal solution. As countries like China, United Kingdom and the US profit from capitalism, France harbored an â€Å"anticapitalist tradition, based on the high value attached to equality, and linked to powerful socialist and Catholic schools of thought.† (Hoffman, 2000) As a result, â€Å"the French economy is static relative to those around it, especially Spain and Ireland and the UK.† (Sennot, 2004) Although, France is still

How to Find Running Research Paper Topics Online

How to Find Running Research Paper Topics Online Facts, Fiction and Running Research Paper Topics Just select the field that you have to compose a paper within. No matter in which you live, an area for running is nearly always close by. A running head is a brief variant of the paper title that's printed as a heading on top of each page. He is shown at the top of every page. The Ultimate Running Research Paper Topics Trick Folks argue fracking is a powerful means to extract natural gas, but others argue it's too dangerous and is bad for the environment. Running is affordable and simple to learn. Running has been shown to be beneficial in slowing the aging procedure. Running is a superb part of any weight-control program. Running has positive influences on the immune system. Explain the key problem you need to explore and tell why it's vital. The harder problems also include a quick description, so that you're able to understand immediately whether that topic would be interesting for you. A lot of businesses promote workplace diversity. Sometimes controversial issues can be intriguing to explore. Researching any issue about government or laws can get overwhelming because of the intricacy of the issues and even due to the wording of some laws. Among the most prevalent issues in our world today is the matter of deforestation. How to Choose Running Research Paper Topics Another good idea is to receive some completely free essay examples of different sorts and on various subjects to find a general idea of the way in which a prosperous debatable paper looks. You've searched here and there to discover a suitable topic for research but all your efforts have gone in vain. It's possible to come across several websites to figure out the topic for your research work. Writing a college argumentative research paper isn't as simple as it might seem at first. Sociology essays manage the study of human social behavior in a society, therefore, it is quite interesting for the students who want to know more about human psyche but boring for people who don't like studying their species. Research paper topics on English Literature will offer you fresh ideas to utilize in your paper. As tempting as it might appear to skip past the extra info and go straight to the list of persuasive essay topics, don't do it. In this piece, you will find research proposal topics in many diverse locations. It's always simpler to choose one in case you have a list of proposal topics to browse. The objective of proposal writing is to persuade others your topic should be investigated. Our academic writers are certain to compose impeccable papers. Following are a few of the suggested sociology essay topic for those students that are unable to decide on a great topic for their assignment. Many students search for a research paper sample that would aid them in writing research paper example themselves, but fail to discover a top quality piece of writing. Rightyou need to pick a topic! If you're writing about social problems, you will typically be writing about the way the topic affects larger groups of people, like how poverty affects a whole generation. If you still would like to find some more topics, you're welcome to examine science research proposal topics on our blog to produce your academic writing life much simpler. At present these topics aren't feasible to be won regardless of what you write. The New Fuss About Running Research Paper Topics Formatting a research paper is not a simple task. Each customer will receive a non-plagiarized paper with timely shipping. If you cannot cope with them yourself, you always have the option to make an application for assistance. See some options to select from.

Social Psychology Research Topics for a Paper - Is it a Scam?

Social Psychology Research Topics for a Paper - Is it a Scam? If You Read Nothing Else Today, Read This Report on Social Psychology Research Topics for a Paper You are needed to write a minumum of one research paper in a semester for nearly all the subjects. The principal part comes when you must link all the points together and begin drafting your research paper. Later studies have discovered that 50% of participants might have a false memory successfully implanted. If you have selected a wide subject, then you might have to to do a great deal of research and background study. Social Psychology Research Topics for a Paper Features You most likely have a list of psychology research topics to select from. You may also opt to research and write about a psychology career. You are able to pick a topic from any social branch associated with psychology. It's very vital to chance upon an intriguing topic for research to complete it with total attention by doing good research. Erik Homberger Erikson's theory of development might be one of the most commonly applied models to emerge from the area of psychology during the previous century. Development psychology is centered on the lifespan of human beings, so you've got several topics to select from. Locate the internet psychology studies link. For instance, you might start by studying on all kinds of social psychology topic. The only means to earn psychology into an authentic science was supposed to base it on systematic behavioral observations. If you're a student of psychology, you'd be asked to choose a specific topic for the last research paper. What Is So Fascinating About Social Psychology Research Topics for a Paper? Have participants view video footage of an automobile crash. Psychology is one the disciplines that have plenty of topics to select from and that's why lots of students gets a tough time attempting to choose one. If you're interested in how folks grow and develop over time, the area of developmental psychology might be the one for you. In 2007, for instance, a group of scientists in New York linked borderline personality disorder to underperforming regions of the ventromedial prefrontal cortex. The Key to Successful Social Psychology Research Topic s for a Paper In addition, you can observe various topics for your research paper on the site! Psychology is such a wide subject, so you would like to locate a topic which allows you to adequately cover the subject without becoming overwhelmed with information. The entire research should be constructed around or from this issue. The social issues research papers may appear easy to write in comparison with different topics, but still it demands an extremely creative strategy, a substantial quantity of curiosity and capability to think beyond the box and search data in unconventional sources. 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Debate between Locke and Bentham Essay Example for Free

Debate between Locke and Bentham Essay In a parallel universe, Adolf Hitler was in a court trial for the Nazi partys human experimentation, sterilization program and genocide during WWII. John Locke was the prosecuting lawyer and Hitler invited Jeremy Bentham to be his defending lawyer. Write a report of the trial recording the debate between Locke and Bentham and the courts final judgment. Name: Ma Wai Ching Student ID: 10555573 Lecturer: Danny Leung No. of words: 516 Adolf Hitler was in a court trial for the Nazi partys human experimentation, sterilization program and genocide during WWII. John Locke was the prosecuting lawyer who advocates liberalism while Jeremy. Bentham was the defending lawyer of Hitler who advocates utilitarianism. The Nazi’s party’s acts are said to be torturing and inhumane. This report records the debate between Locke and Bentham and the court’s final judgment. ? John Locke argued that all people have natural rights. So, it means that all people have the right to life, right to liberty and right to property. Besides, the government role is to protect our basic natural rights and maintain social justice. 1 In what Nazi’s Party did in their human experiment, sterilization program and genocide, they had violated the human rights which are inappropriate according to John Locke. In the first place, the human experiments violated a large number of prisoners’ right to life and right to liberty, who are mainly Jews. They were also taking away their dignity. Besides, the Nazi’s Party neglected the willingness of the experimenters who were never informed consent. 2The one who were forced to participate are resulted in permanently disability or even death. For the sterilization program, the Nazi Party applied the eugenic policy to sterilize the one who is considered to be defective person such as mentally-ill, deaf, blind, etc. They applied the policy to avoid the reproduction of one’s member. 3 Since eugenics and racial categorization were in the forefront, the Nazi Party also carried out genocide to deracinate the Jews. He did not only kill them but putting the Jews to die in agony. 4 Locke concluded that all doings which are done by the Nazi Party are said to be invading others’ right. Besides, the Nazi Party abused its power and hence violated the social contract and the social justice. To rebut, Jeremy Bentham argued that what Nazi Party did is just for the greatest happiness for the greatest number of people. What the Nazi Party had done in human experiment, sterilization program and genocide are just helping the society to eliminate people who will not make any good contribution. Eliminating the one who is unproductive, it is also helping the government to use the resources wisely. The productive people can help the society in certain means like in economic aspect. When eliminating the unproductive one, it also means some burden of the society can be released. In fact, the human experiment enhances the discovery of new medical alternatives like transplant, vaccines injection, etc. which can also helped in the medical development.